Launchkit

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Ship a site that ranks, then give it a launch video worth watching.

No growth-hacking platitudes. These are the checks, tags, and scripts that actually change how a page is crawled, previewed, and understood, written for people who ship their own websites.

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7 min read

H1 tags and heading structure: a practical guide

A practical guide to H1 tag SEO: one H1 per page, a logical heading hierarchy, CMS pitfalls, accessibility overlap, and good versus bad examples.

seohtmlaccessibilityRead
8 min read

Lighthouse SEO score: what it measures and what it misses

What the Lighthouse SEO score actually measures, which audits feed it, why a 100 is not a ranking guarantee, and what to check manually instead.

seolighthouseperformanceRead
8 min read

OpenGraph and Twitter cards: the complete checklist

Every OpenGraph tags and Twitter card check that matters, from required meta tags and 1200x630 images to absolute URLs and cache invalidation.

seoopengraphsocialRead
9 min read

Technical SEO audit: the 14 checks that actually move rankings

A technical SEO audit checklist of the 14 checks that change crawling, indexing, and rankings, with a realistic impact-versus-effort priority table.

seotechnical-seocrawlingRead
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Audit the site, then launch it with a video.

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